Nestlé: Bottled Life.

If we are talking about global and transnational companies it is necessary to mention Nestlé, the powerful food company from Switzerland. Nestlé describes itself “as number one in nutrition, health and well-being” and formulates the destination to offer “better and healthier food and drinks” to enhance life quality. Its market policy focuses on expanding and enhancing the offered products with the effect participating in more than 80 countries. This means Nestlé turns into a global player within the food industry and also has huge impact in politics. 

One current topic is Nestles investment in bottle water which polarizes media as well as international organizations. One key market belongs to developing countries which have huge problems in offering clear water for citizens. For this reason Nestlé sells the water “Pure Life” in a lot of countries, for example Africa, India or Indonesia. Thus the company makes profit by providing essential water for the people. 

However Nestlés behavior and the way the company is expanding and selling its products reveals a lot of debates which reflect the company´s acting critically. In this context I recommend the movie “Bottled Life”, a documentary about Nestlé regarding its business with water. Above you can watch an interview with Peter Brabeck, one official of Nestlé. In it you can view the way he is portraying the company and the company´s justifications about an issue moral and ethical ambiguously.